Content Compliance and Optimization
- Content Audit
- Listing Quality Dashboard
Price and Stock Monitoring
Customers are increasingly comparing costs from several merchants before making a purchase. Inconsistent pricing across retailers erodes brand equity and lowers the lifetime value of the consumer.
Protect your brand’s pricing consistency by enforcing your Minimum Advertised Price with time-stamped proof of infractions across each merchant.
Out of Stock Management
Out-of-stock (OOS) items can be extremely costly when selling online. OOS issues cause brands to leak up to 30% of their revenue due to lost page views and reduced search ranking presence. IndusVA tracks buy box availability for each SKU and creates an alert when there’s any change in the buy box status. You can filter out items with no buy box and take corrective action.
Improve Profitability and Efficiency with Stock Availability
Keyword Rank Tracking and Brand’s Share of Search
Measure Keyword Rank History for Particular Keyword or Set of Keywords and for One or More Marketplaces.
IndusVA allows you to track keyword rankings for particular keyword or set of keywords. You can then compare it with same keywords for other marketplaces. There’s no limit to the selections you can compare and relation between brands and keywords you can draw.
Check historical which keywords are working well for you and where are you losing the market share.
Share of Search
Are you currently measuring your brand’s share of voice?
Real-time reporting on your share of search strategy enables a constant stream of actionable insights.
You can determine share of search across brands and across marketplaces.
Dynamically modify ad spend to improve the organic share in search results.
Review and Ratings Analysis
Sentiment Analysis of Reviews
Is it a competitor posting a fake review or is it a really dissatisfied customer?
We determine the real sentiment of the customer behind their reviews. We have also classified reviews as- positive, negative, neutral. By judging the sentiment of the review, we can find the whole loop and improve the customer experience.